Canada’s competition regulator has filed a lawsuit against Alphabet Inc.'s Google, accusing the tech giant of abusing its dominance in online advertising. The Competition Bureau alleges that Google improperly bundled its advertising tools to secure market dominance and manipulated ad auctions to favor its own products.

The Bureau announced on Thursday that it has sought action from the Competition Tribunal, a quasi-judicial body, requesting three key remedies:

• Google should divest two ad tools, the DFP publisher ad server and the AdX ad exchange

• The company should pay a fine equal to three times the benefit it gained from its practices or 3% of its global gross revenue if the former figure cannot be determined.

• Google must cease engaging in anticompetitive behavior.

This case follows closely on the heels of legal action in the U.S., where the Department of Justice and several states have pushed for significant structural changes, including the potential sale of Google’s web browser. Alphabet, Google's parent company, is valued at approximately $2 trillion, making it one of the largest corporations in the world.

In response, Dan Taylor, Google’s Vice President of Global Ads, dismissed the Canadian claims, stating they overlook the competitive nature of the market, where advertisers have various options. He affirmed that Google would present its defense in court.

Paraphrasing text from "Bloomberg" all rights reserved by the original author.